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Willard Wellings

24 Years of Experience
Menlo Park, CA
BrokerSells Insurance

Willard Wellings is a registered investment advisor at Cetera Investment Advisers LLC, based in Menlo Park, CA, with 24 years of industry experience. Willard operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

695 Oak Grove Avenue, Suite 100, Menlo Park, CA, 94025

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Willard owns rental property and receives rent from his CPA practice. He also sells equity indexed annuities and dedicates about a quarter of his time to providing financial services to clients through Wellings Wealth Care, as well as being a partner at Wellings & Co.

Employment History
Current Registrations
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
October 2019 - September 2025 · 5 yrs 11 mos
Avantax Investment Services, INC.Broker
October 2019 - September 2025 · 5 yrs 11 mos
1st Global Advisors INC
March 2002 - October 2019 · 17 yrs 7 mos
1st Global Capital CORP.Broker
September 2001 - October 2019 · 18 yrs 1 mo
State Registrations10 states
CAFLIDNVORPATNTXVAWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Willard Wellings - Financial Advisor | TrueAdvisor