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Tracey Story

24 Years of Experience
San Francisco, CA
Broker

Tracey Story is a registered investment advisor at Osaic Wealth, INC., based in San Francisco, CA, with 24 years of industry experience. Tracey operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Education Planning, Estate Planning, Investment Management, and 1 more. Their firm serves 574,829 clients with $200B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
9246 advisors
Number of Clients
574,829 clients
Average Client Portfolio
$348K average
Assets Under Management
$200.3B

Fee Structure

Minimum Investment:$5.5K

Osaic Wealth offers investment management through several platforms, including Advisor Managed Portfolios, Unified Managed Accounts, and Signator Managed Account Platform. Fees are negotiable and based on a percentage of the assets in your account. The fees cover advisory services, custodial services, and in some cases, transaction costs. Mutual funds and ETFs within these accounts have their own internal fees. Some programs have wrap accounts where all costs are bundled into one fee.

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Location

90 New Montgomery, Suite 1020, San Francisco, CA, 94105

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Tracey is a Director of Client Services at Cullen Financial Advisors, managing client operational issues and performing administrative duties. This takes about a quarter of her time.

Employment History
Current Registrations
Osaic Wealth, INC.
August 2025 - Present · 9 mos
Osaic Wealth, INC.Broker
September 2023 - Present · 2 yrs 8 mos
Previous Registrations
Cullen Financial Advisors
July 2017 - July 2025 · 8 yrs
Sagepoint Financial, INC.
June 2017 - August 2017 · 2 mos
Sagepoint Financial, INC.Broker
June 2017 - September 2023 · 6 yrs 3 mos
Morgan Stanley
June 2009 - June 2017 · 8 yrs
Morgan StanleyBroker
June 2009 - June 2017 · 8 yrs
Citigroup Global Markets INC.
January 2006 - June 2009 · 3 yrs 5 mos
Citigroup Global Markets INC.Broker
January 2006 - June 2009 · 3 yrs 5 mos
Merrill Lynch Pierce Fenner & Smith INC.
March 2002 - January 2006 · 3 yrs 10 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
December 2001 - January 2006 · 4 yrs 1 mo
State Registrations1 state
CA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.