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William Lane

20 Years of Experience
Overland Park, KS
BrokerSells Insurance

William Lane is a registered investment advisor at Creativeone Wealth, LLC, based in Overland Park, KS, with 20 years of industry experience. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Estate Planning, Financial Planning & Coaching, High Net Worth, and 3 more. Their firm serves 18,725 clients with $4.8B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
216 advisors
Number of Clients
18,725 clients
Average Client Portfolio
$258K average
Assets Under Management
$4.8B

Fee Structure

CreativeOne Wealth (C1W) manages investment portfolios for a fee, which is negotiable and typically ranges from 0.25% to 2.25% of the assets managed. The fee covers analysis, ongoing advisory services, and access to C1W's online platform. Fees are deducted from the client's investment account monthly or quarterly. The rate charged may increase or decrease depending on the model portfolio chosen. C1W also offers a "Total Rate Method" where the rate remains constant regardless of the portfolio selected.

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Location

10975 Grandview Drive, Building 27, Suite 190, Overland Park, KS, 66210

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

William is a Vice President and Senior Wealth Advisor at CreativeOne Wealth, LLC, a Registered Investment Advisor (RIA), dedicating full-time hours. He also serves as VP Senior Wealth Advisor at CreativeOne Advisors, focusing on insurance sales and comprehensive financial planning, spending a few hours per week.

Employment History
Current Registrations
Creativeone Wealth, LLC
April 2025 - Present · 1 yr 1 mo
Creativeone Securities, LLCBroker
October 2016 - Present · 9 yrs 7 mos
Previous Registrations
Creativeone Securities, LLC
September 2016 - April 2025 · 8 yrs 7 mos
Vsr Advisory Services
April 2012 - December 2014 · 2 yrs 8 mos
Vsr Financial Services, INC.Broker
April 2012 - December 2014 · 2 yrs 8 mos
USAA Financial Planning Services
July 2009 - May 2010 · 10 mos
USAA Financial Advisors, INC.Broker
July 2009 - May 2010 · 10 mos
Vsr Advisory Services
February 2003 - June 2009 · 6 yrs 4 mos
Vsr Financial Services, INC.Broker
January 2002 - June 2009 · 7 yrs 5 mos
State Registrations1 state
KS
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.