HS
CFP
HS
CFP

Heath Sorenson

21 Years of Experience
Rockford, IL
Broker

Heath Sorenson is a CFP-designated registered investment advisor at Associated Investment Services, INC., based in Rockford, IL, with 21 years of industry experience. Heath is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Insurance Planning, Investment Management, Retirement Planning. Their firm serves 3,852 clients with $1.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
42 advisors
Number of Clients
3,852 clients
Average Client Portfolio
$304K average
Assets Under Management
$1.2B

Fee Structure

Minimum Investment:$5K
Planning is included in investment management
Minimum Annual Fee:$150
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $175K1.81%
$175K - $250K1.71%
$250K - $350K1.68%
$350K - $500K1.63%
$500K - $750K1.61%
$750K - $1.0M1.46%
$1.0M - $1.5M1.42%
$1.5M - $2.0M1.29%
$2.0M - $5.0M1.28%
$5M+0.93%

Rates reflect the maximum range for Fund Strategist Portfolios. Separately Managed Accounts range from 2.12% to 0.81%. Fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

612 N Main St, Rockford, IL, 61103

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Associated Investment Services, INC.
March 2025 - Present · 1 yr 7 mos
Associated Investment Services, INC.
March 2025 - Present · 1 yr 7 mos
Associated Investment Services, INC.Broker
March 2025 - Present · 1 yr 7 mos
Previous Registrations
Lasalle St Securities, L.L.C.Broker
September 2023 - December 2024 · 1 yr 3 mos
Midland Wealth Management
July 2023 - January 2025 · 1 yr 6 mos
Raymond James Financial Services, INC.Broker
November 2022 - April 2023 · 5 mos
Raymond James Financial Services Advisors, INC
September 2022 - April 2023 · 7 mos
Midland Financial Advisors, INC.
June 2017 - October 2021 · 4 yrs 4 mos
Raymond James Financial Services Advisors, INC
January 2015 - June 2017 · 2 yrs 5 mos
Raymond James Financial Services, INC.Broker
January 2012 - June 2017 · 5 yrs 5 mos
Amcore Investment Services, INCBroker
June 2002 - May 2010 · 7 yrs 11 mos
State Registrations1 state
IL
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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