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Carie Heckler

22 Years of Experience
Urbandale, IA
Broker

Carie Heckler is a registered investment advisor at Integrity Alliance, LLC, based in Urbandale, IA, with 22 years of industry experience. Carie operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

4135 NW Urbandale Dr, Urbandale, IA, 50322

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Carie is the owner of Madfincat Holdings, LLC, a real estate investment entity for her family, and manages rental properties, dedicating a few hours per week. She also serves on the board of the St Charles HOA, spending minimal time to discuss budgeting and issues related to the condo complex.

Employment History
Current Registrations
Integrity Alliance, LLC.Broker
June 2025 - Present · 1 yr 1 mo
Integrity Alliance, LLC
May 2025 - Present · 1 yr 2 mos
Previous Registrations
Lion Street Financial, LLCBroker
August 2013 - January 2026 · 12 yrs 5 mos
Lion Street Advisors, LLC
August 2013 - November 2025 · 12 yrs 3 mos
LPL Financial LLC
March 2012 - December 2012 · 9 mos
LPL Financial LLCBroker
March 2012 - December 2012 · 9 mos
Wfg Investments, INC.Broker
November 2009 - December 2011 · 2 yrs 1 mo
Wfg Advisors, LP
November 2009 - December 2011 · 2 yrs 1 mo
AXA Advisors, LLC
September 2002 - February 2009 · 6 yrs 5 mos
AXA Advisors, LLCBroker
July 2002 - February 2009 · 6 yrs 7 mos
State Registrations2 states
IATX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.