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Michael Lord

20 Years of Experience
San Diego, CA
BrokerSells Insurance

Michael Lord is a registered investment advisor at Cetera Investment Advisers LLC, based in San Diego, CA, with 20 years of industry experience. Michael operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

6050 Santo Road, Suite 240, San Diego, CA, 92124

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Michael is CFO/Treasurer for Lord Insurance Group, Inc. and Lord Consulting Group, Inc., both captive insurance plans. He also sells Avantax approved insurance products through Avantax Insurance Agency and/or Avantax Insurance Services, dedicating minimal time to this activity.

Employment History
Current Registrations
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Previous Registrations
Avantax Investment Services, INC.Broker
October 2019 - September 2025 · 5 yrs 11 mos
Avantax Advisory Services
October 2019 - September 2025 · 5 yrs 11 mos
1st Global Capital CORP.Broker
November 2010 - October 2019 · 8 yrs 11 mos
1st Global Advisors INC
November 2010 - October 2019 · 8 yrs 11 mos
Chase Investment Services CORP.
April 2010 - October 2010 · 6 mos
Chase Investment Services CORP.Broker
April 2010 - October 2010 · 6 mos
Wells Fargo Investments, LLC
October 2005 - January 2010 · 4 yrs 3 mos
Wells Fargo Investments, LLCBroker
October 2005 - January 2010 · 4 yrs 3 mos
State Registrations9 states
AZCACOHINJOKSCTXWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.