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Sterling Hirsch

19 Years of Experience
Oakland, CA
5 DisclosuresBroker

Sterling Hirsch is a registered investment advisor at Infinity Financial Services Advisory, based in Oakland, CA, with 19 years of industry experience. Sterling operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 3 more. Their firm serves 667 clients with $150M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
35 advisors
Number of Clients
667 clients
Average Client Portfolio
$225K average
Assets Under Management
$150.1M

Fee Structure

IFSA's annual portfolio management fees are based on the amount of your portfolio and range from 0.25% to 2.50%. The exact fee depends on the amount you invest. There is a minimum fee of 0.25% per year, but this may be waived at IFSA's discretion. In addition to the portfolio management fee, there is a monthly service and reporting fee that is the higher of 5 basis points of the account value or $100, both pro-rated for the number of active days in the billing cycle.

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Location

212 9th Street, Suite 202, Oakland, CA, 94607

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History

Regulatory History (5)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Regulatory
May 2024
Final
Regulatory
May 2023
Final
Customer Dispute
March 2023
Settled
Customer Dispute
May 2019
Withdrawn
Employment Separation After Allegations
October 2018
Other Business Activities

Sterling dedicates a full-time workload to Sterling First Financial and Sterling First Financial & Insurance Solutions. He also spends about 10-20% of his time on estate/financial planning, educational training with CPA Team, rental property management with Freelance Holdings LLC, and professional services liaison work with Collective VFO.

Employment History
Current Registrations
Infinity Financial Services Advisory
April 2020 - Present · 6 yrs 1 mo
Infinity Financial ServicesBroker
December 2018 - Present · 7 yrs 5 mos
Previous Registrations
Infinity Financial Services
December 2018 - December 2020 · 2 yrs
First Allied Advisory Services, INC.
November 2013 - November 2018 · 5 yrs
First Allied Securities, INC.Broker
November 2013 - November 2018 · 5 yrs
Brookstone Capital Management LLC
June 2010 - November 2013 · 3 yrs 5 mos
Center Street Securities, INC.Broker
February 2010 - November 2013 · 3 yrs 9 mos
World Group Securities, INC.Broker
January 2005 - February 2008 · 3 yrs 1 mo
State Registrations10 states
CAGAILMINCNVOHPAWAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Sterling Hirsch - Financial Advisor | TrueAdvisor