WC
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Wendy Citko

20 Years of Experience
Milwaukee, WI
Broker

Wendy Citko is a registered investment advisor at Robert W. Baird & CO. Incorporated, based in Milwaukee, WI, with 20 years of industry experience. Their practice areas include Investment Management. Their firm serves 228,442 clients with $340B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
2566 advisors
Number of Clients
228,442 clients
Average Client Portfolio
$1.5M average
Assets Under Management
$342.1B

Fee Structure

Baird offers several investment management programs, each with its own fee structure. Because the fees vary significantly depending on the program chosen, it is not possible to provide a single, concise fee summary. Clients should consult the full brochure or their financial advisor for details on specific programs.

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Location

777 E. Wisconsin Avenue, Milwaukee, WI, 53202

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Wendy operates her LPL business under the DBA Freedom Wealth Alliance. She also provides administrative support to Intrua Financial LLC, an independent investment advisor firm, dedicating about half her time to this activity.

Employment History
Current Registrations
Robert W. Baird & CO. Incorporated
December 2025 - Present · 5 mos
Robert W. Baird & CO. IncorporatedBroker
December 2025 - Present · 5 mos
Previous Registrations
Intrua Financial
November 2023 - June 2025 · 1 yr 7 mos
LPL Financial LLCBroker
June 2023 - May 2025 · 1 yr 11 mos
Landaas & CompanyBroker
July 2013 - October 2022 · 9 yrs 3 mos
Landaas & Company
July 2013 - October 2022 · 9 yrs 3 mos
Wells Fargo Funds Management, LLC
March 2013 - July 2013 · 4 mos
Wells Fargo Funds Distributor, LLCBroker
January 2013 - July 2013 · 6 mos
Morgan Stanley
June 2009 - January 2013 · 3 yrs 7 mos
Morgan StanleyBroker
June 2009 - January 2013 · 3 yrs 7 mos
Citigroup Global Markets INC.
March 2005 - June 2009 · 4 yrs 3 mos
Citigroup Global Markets INC.Broker
January 2005 - June 2009 · 4 yrs 5 mos
State Registrations1 state
WI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Wendy Citko - Financial Advisor | TrueAdvisor