JR
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James Rivers

18 Years of Experience
Newport Beach, CA
BrokerSells Insurance

James Rivers is a registered investment advisor at Integrity Alliance, LLC, based in Newport Beach, CA, with 18 years of industry experience. James operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

620 Newport Center Drive, Ste 550, Newport Beach, CA, 92660

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

James owns 50% of SEEK LLC, his wife's health coaching company, and spends minimal time on it. He is also the President of both United Capital Financial Advisors, LLC, and United Capital Risk Management, LLC, dedicating about a quarter of his time to each.

Employment History
Current Registrations
Integrity Alliance, LLC.Broker
November 2025 - Present · 8 mos
United Capital Financial Advisors
October 2020 - Present · 5 yrs 9 mos
Previous Registrations
Lion Street Financial, LLCBroker
February 2024 - November 2025 · 1 yr 9 mos
Goldman Sachs & CO. LLCBroker
October 2020 - November 2023 · 3 yrs 1 mo
Mercer Allied Company, L.P.Broker
March 2014 - November 2023 · 9 yrs 8 mos
The Ayco Company,l.p.
March 2014 - October 2020 · 6 yrs 7 mos
Goldman, Sachs & CO.Broker
January 2013 - March 2014 · 1 yr 2 mos
The Ayco Company,l.p.
November 2007 - January 2013 · 5 yrs 2 mos
Mercer Allied Company, L.P.Broker
June 2007 - January 2013 · 5 yrs 7 mos
State Registrations2 states
CATX
AdvisorBroker

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.