MD
CFP
MD
CFP

Matthew Day

20 Years of Experience
Pikeville, KY
Broker

Matthew Day is a CFP-designated registered investment advisor at Truist Advisory Services, INC., based in Pikeville, KY, with 20 years of industry experience. Matthew operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 124,359 clients with $68B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
2018 advisors
Number of Clients
124,359 clients
Average Client Portfolio
$545K average
Assets Under Management
$67.7B

Fee Structure

Minimum Investment:$100K
Investment management only (planning not offered)

Truist Advisory Services (TAS) offers investment consulting services where fees are negotiable and can be a fixed dollar amount or a percentage of the client's assets. The fee is billed quarterly in arrears.

The AMC Advantage program charges an asset-based fee that includes client-related services, custodial, execution, and reporting services. This fee does not include portfolio management fees charged separately by the investment managers selected by the client. The Program Fees are negotiable and may differ from Client to Client. The Program Fee is billed quarterly in advance.

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Location

4414 North Mayo Trail, Pikeville, KY, 41501

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Truist Advisory Services, INC.
April 2025 - Present · 1 yr 1 mo
Truist Investment Services, INC.Broker
April 2025 - Present · 1 yr 1 mo
Previous Registrations
LPL Financial LLC
February 2018 - April 2025 · 7 yrs 2 mos
LPL Financial LLCBroker
February 2018 - April 2025 · 7 yrs 2 mos
Bb&t Securities, LLCBroker
January 2018 - January 2018 · 0 mos
Bb&t Securities, LLC
January 2018 - January 2018 · 0 mos
Bb&t Investment Services, INC.
March 2008 - January 2018 · 9 yrs 10 mos
Bb&t Investment Services, INC.Broker
March 2008 - January 2018 · 9 yrs 10 mos
LPL Financial Corporation
September 2007 - March 2008 · 6 mos
LPL Financial CorporationBroker
September 2007 - March 2008 · 6 mos
Primevest Financial Services, INC.
May 2006 - September 2007 · 1 yr 4 mos
Primevest Financial Services, INC.Broker
January 2006 - September 2007 · 1 yr 8 mos
State Registrations3 states
GAKYTN
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.