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Holly Liu

19 Years of Experience
Bothell, WA
BrokerSells Insurance

Holly Liu is a registered investment advisor at Cetera Investment Advisers LLC, based in Bothell, WA, with 19 years of industry experience. Holly operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

22232 17th Avenue Se, Suite 310, Bothell, WA, 98021

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Holly conducts financial services under Pacific Crest Financial Services, dedicating about a quarter of her time to this. She also sells fixed index annuities and insurance through Avantax Insurance, spending minimal time on each.

Employment History
Current Registrations
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
October 2019 - September 2025 · 5 yrs 11 mos
Avantax Investment Services, INC.Broker
October 2019 - September 2025 · 5 yrs 11 mos
1st Global Advisors INC
November 2006 - October 2019 · 12 yrs 11 mos
1st Global Capital CORP.Broker
September 2006 - October 2019 · 13 yrs 1 mo
State Registrations4 states
CAMTORWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.