LR
LR

Lori Rust

18 Years of Experience
Houston, TX
BrokerSells Insurance

Lori Rust is a registered investment advisor, based in Houston, TX, with 18 years of industry experience.

Location

Houston, TX

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Lori is an agent for Avantax Insurance Agency and Avantax Insurance Agency, LLC, selling equity indexed annuities and potentially other variable and fixed insurance products. She also owns Callahan's General Store, is a board representative for Nathans & Rust Inc., and is a shareholder in a family business.

Employment History
Current Registrations
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
August 2011 - September 2025 · 14 yrs 1 mo
Avantax Investment Services, INC.Broker
June 2007 - September 2025 · 18 yrs 3 mos
State Registrations5 states
COGAMSTXVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Lori Rust - Financial Advisor | TrueAdvisor