JY
JY

Jonathan Yokoyama

10 Years of Experience
San Diego, CA
BrokerSells Insurance

Jonathan Yokoyama is a registered investment advisor at Principal Securities, INC., based in San Diego, CA, with 10 years of industry experience. Jonathan operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 48,723 clients with $15B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1680 advisors
Number of Clients
48,723 clients
Average Client Portfolio
$304K average
Assets Under Management
$14.8B

Fee Structure

Investment management only (planning not offered)

Principal Securities offers investment management through third-party money managers. The fees you pay depend on the specific program you choose and the amount you invest.

Under the Investment Adviser arrangement, Principal Securities charges a separate advisory fee, which is negotiable but will not exceed the following:

SEI Investment Management Corporation (Managed Account Solutions):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets of $1 million and up

SEI Investment Management Corporation (Mutual Fund Model Program):

  • Up to 1.75% annually on assets up to $500,000
  • Up to 1.20% annually on assets between $500,001 and $999,999
  • Up to 1.10% annually on assets between $1,000,000 and $2,000,000
  • Up to 0.90% annually on assets of $2,000,001 and up

Fees are collected quarterly.

Under the Promoter arrangement, you don't pay Principal Securities any fees directly. The TPMM calculates and collects all fees and then pays a portion to Principal Securities as a promoter's fee, ranging from 0.07% to 1.5% of assets or up to 50% of the advisory fee.

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Location

4370 La Jolla Village Dr Ste 1025, San Diego, CA, 92122

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Jonathan is a board member of the Japanese American Citizens League-San Diego, dedicating a few hours per week. He also has a referral relationship with Financial Grade Senior Consultants for Medicare health insurance plans, but is not involved in the decision-making process and spends minimal time on this activity.

Employment History
Current Registrations
Principal Securities, INC.
July 2025 - Present · 10 mos
Principal Securities, INC.Broker
June 2025 - Present · 11 mos
Previous Registrations
MML Investors Services, LLC
September 2020 - July 2025 · 4 yrs 10 mos
MML Investors Services, LLCBroker
March 2020 - July 2025 · 5 yrs 4 mos
Bankers Life Securities, INC.Broker
November 2019 - March 2020 · 4 mos
AXA Advisors, LLCBroker
December 2015 - October 2019 · 3 yrs 10 mos
Wells Fargo Advisors, LLCBroker
March 2015 - December 2015 · 9 mos
State Registrations6 states
CAMNMONYORWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.