GW
CFP
GW
CFP

Gary Willcox

19 Years of Experience
Newtown Square, PA
Broker

Gary Willcox is a CFP-designated registered investment advisor at Equitable Advisors, LLC, based in Newtown Square, PA, with 19 years of industry experience. Gary operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 69,432 clients with $38B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4570 advisors
Number of Clients
69,432 clients
Average Client Portfolio
$548K average
Assets Under Management
$38.0B

Fee Structure

Planning is included in investment management (also available separately)

Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.

For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.

When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.

Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.

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Location

Newtown Square, PA

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Gary serves as an administrator, executor, or trustee for estates and trusts, including acting as POA for his wife's IRA. He also has an email address and website associated with FFRPRO.com.

Employment History
Current Registrations
Equitable Advisors, LLC
February 2025 - Present · 1 yr 7 mos
Equitable Advisors, LLC
February 2025 - Present · 1 yr 7 mos
Equitable Advisors, LLCBroker
February 2025 - Present · 1 yr 7 mos
Previous Registrations
Advice and Planning Services
February 2017 - January 2025 · 7 yrs 11 mos
Tiaa-Cref Individual & Institutional Services, LLCBroker
February 2017 - January 2025 · 7 yrs 11 mos
Vanguard Advisers INC
August 2014 - February 2017 · 2 yrs 6 mos
Vanguard Marketing CorporationBroker
July 2006 - February 2017 · 10 yrs 7 mos
State Registrations7 states
DEKSNJNYOHORPA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.