JE
CFP
JE
CFP

Joseph Ellis

16 Years of Experience
San Diego, CA
BrokerSells Insurance

Joseph Ellis is a CFP-designated registered investment advisor at Diversify Advisory Services, LLC, based in San Diego, CA, with 16 years of industry experience. Joseph operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Financial Planning & Coaching, High Net Worth, Investment Management, and 1 more. Their firm serves 3,698 clients with $3.2B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
111 advisors
Number of Clients
3,698 clients
Average Client Portfolio
$867K average
Assets Under Management
$3.2B

Fee Structure

Planning is included in investment management (also available separately)

Diversify Advisory Services charges a fee based on the value of your investments. The exact fee depends on the platform and the advisor you work with. Fees are negotiable, with a maximum annual rate of 1.75% for AMS, OMS, and DMS platforms. The Wealth Accumulator Strategy has a maximum fee of 1.00%. Envestnet Portfolio Solutions has a maximum fee of 2.00%. Pontera Retirement Solutions has a maximum fee of 2.00%. These fees do not include custodial fees or underlying investment fees. Some platforms also have strategy fees.

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Location

401 West A Street, Suite 200, San Diego, CA, 92101

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Joseph is an insurance agent selling fixed insurance products since 2007, dedicating about 10-20% of his time to this. He also owns a tax preparation business, provides notary services, engages in public speaking, offers real estate advisory services, and works as a fractional CFO.

Employment History
Current Registrations
Diversify Advisory Services, LLC
December 2023 - Present · 2 yrs 5 mos
Dfpg Investments, LLC
December 2015 - Present · 10 yrs 5 mos
Dfpg Investments, LLCBroker
December 2015 - Present · 10 yrs 5 mos
Previous Registrations
Dfpg Investments, LLC
January 2017 - February 2024 · 7 yrs 1 mo
Securities America Advisors, INC.
February 2015 - December 2015 · 10 mos
Securities America, INC.Broker
February 2015 - December 2015 · 10 mos
Park Avenue Securities LLCBroker
November 2014 - December 2014 · 1 mo
First Allied Securities, INC.Broker
February 2014 - September 2014 · 7 mos
First Allied Advisory Services, INC.
January 2014 - September 2014 · 8 mos
Metlife Securities INC.
April 2007 - February 2012 · 4 yrs 10 mos
Metlife Securities INC.Broker
March 2007 - February 2012 · 4 yrs 11 mos
Metropolitan Life Insurance CompanyBroker
March 2007 - July 2007 · 4 mos
State Registrations12 states
AZCAFLHIILMDNVORTNTXUTVA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Joseph Ellis - Financial Advisor | TrueAdvisor