HD
HD

Heena Dhruv

13 Years of Experience
Princeton, NJ
Broker

Heena Dhruv is a registered investment advisor at LPL Financial LLC, based in Princeton, NJ, with 13 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

281 Witherspoon St Ste 220, Princeton, NJ, 08540

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Heena operates her LPL business through Van Leeuwen & Company, LLC. She dedicates full-time hours to this activity, including 8 hours per week for trading.

Employment History
Current Registrations
LPL Financial LLC
April 2025 - Present · 1 yr 3 mos
LPL Financial LLCBroker
November 2022 - Present · 3 yrs 8 mos
Previous Registrations
First Manhattan COBroker
September 2018 - March 2019 · 6 mos
AXA Advisors, LLCBroker
March 2016 - September 2017 · 1 yr 6 mos
International Strategy & Investment Group LLCBroker
June 2007 - April 2015 · 7 yrs 10 mos
State Registrations1 state
NJ
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.