KB
CFP
KB
CFP

Krista Baker

16 Years of Experience
Sandy, UT
Broker

Krista Baker is a CFP-designated registered investment advisor at Diversify Wealth Management, LLC, based in Sandy, UT, with 16 years of industry experience. Krista operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Financial Planning & Coaching, High Net Worth, Investment Management, and 2 more. Their firm serves 4,997 clients with $2.5B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
72 advisors
Number of Clients
4,997 clients
Average Client Portfolio
$506K average
Assets Under Management
$2.5B

Fee Structure

Diversify Wealth Management offers investment management through several platforms, each with different fee structures. Fees are negotiated with your advisor and can vary. Here's a breakdown:

  • Advisor Managed Solutions (AMS): Fees are a percentage of your portfolio, up to 1.75% annually. Billing methods include fixed percentage, linear fee schedule, and tiered fee schedule.
  • Outside Managed Solutions (OMS): Fees are generally billed by the outside money manager, but Diversify may also charge an advisory fee, up to 1.75% annually.
  • Diversify Managed Solutions (DMS): You'll pay an advisory fee (up to 1.75%) plus a strategy fee, combined into a single fee.
  • Wealth Accumulator Strategy: Fees are negotiated, not to exceed 1.00%.
  • Variable Managed Solutions (VMS): Fees are negotiated, not to exceed 1.50%.
  • TownSquare Managed Solutions (TMS): Fees are generally billed by the third-party money manager, with a portion paid to Diversify. The advisory fee is negotiated, up to 1.75% annually.
Loading...

Location

9017 S Riverside Dr Suite 210, Sandy, UT, 84070

Get directions

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

Learn about disclosures →
Other Business Activities

Krista is the president of Baker 3 Inc, focusing on tax preparation, taking up nearly full-time hours. She also works as a Notary Public, is the Secretary/Treasurer for the American Federation of Musicians Local 104, and is involved with Ledgenomics LLC for CPA, tax, and bookkeeping services, taking about 10% of her time.

Employment History
Current Registrations
Diversify Wealth Management, LLC
March 2024 - Present · 2 yrs 6 mos
Dfpg Investments, LLCBroker
June 2016 - Present · 10 yrs 3 mos
Previous Registrations
Diversify Advisory Services, LLC
September 2023 - March 2025 · 1 yr 6 mos
Dfpg Investments, LLC
July 2016 - February 2024 · 7 yrs 7 mos
LPL Financial LLCBroker
January 2010 - June 2016 · 6 yrs 5 mos
State Registrations7 states
AZCACOFLMDNVUT
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Krista Baker - Financial Advisor | TrueAdvisor