SL
PFS
SL
PFS

Steven Loney

13 Years of Experience
Tempe, AZ
BrokerSells Insurance

Steven Loney is a PFS-designated registered investment advisor at Cetera Investment Advisers LLC, based in Tempe, AZ, with 13 years of industry experience. Steven operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Steven is a partner in Jaamjomex, LLC (real estate in Mexico) and manages an office building through Jaamjo LLC. He is also a shareholder in LONEY FINANCIAL, P.C. working as a CPA and tax/business consultant nearly full-time, and a representative for AVANTAX INSURANCE SERVICES selling life, long-term care, and health insurance and annuities.

Employment History
Current Registrations
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
January 2014 - September 2025 · 11 yrs 8 mos
Avantax Investment Services, INC.Broker
July 2012 - September 2025 · 13 yrs 2 mos
State Registrations1 state
AZ
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Steven Loney - Financial Advisor | TrueAdvisor