JF
JF

Julie Foong

16 Years of Experience
Pasadena, CA
BrokerSells Insurance

Julie Foong is a registered investment advisor at Sovran Advisors, LLC, based in Pasadena, CA, with 16 years of industry experience. Julie operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Investment Management, and 2 more. Their firm serves 3,471 clients with $1.3B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
64 advisors
Number of Clients
3,471 clients
Average Client Portfolio
$377K average
Assets Under Management
$1.3B

Fee Structure

Minimum Investment:$25K

Sovran Advisors offers investment management services where fees are calculated as a percentage of your portfolio, billed monthly in arrears. The total fee will not exceed 2% annually and is comprised of several components:

  • Advisor Fee: This is the fee charged by your advisor, and can be tiered, flat, or linear.
  • Technology Fee: An annual fee of 0.06% of your portfolio applies to accounts on the APM or UMA platforms.
  • Sovran Managed Portfolio Model Fee: (APM Accounts only) If your advisor uses Sovran's portfolio models, you'll incur an additional fee ranging from 0.01% to 0.13% of your portfolio.
  • Administration Fee: (UMA Accounts only) Cetera Investment Services LLC charges an administration fee of 0.02% or 0.05% of your portfolio for administrative services.
  • Strategist Fee: (UMA Accounts only) If your advisor uses third-party strategist models, you'll incur a fee that varies by strategist.

Fees are negotiable under certain circumstances. Minimum account size is $25,000, but this may be waived.

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Location

150 S Los Robles Ave, Suite 750, Pasadena, CA, 91101

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Julie is an investment advisor representative at Sovran Advisors LLC and an owner/financial professional at The Financial Collective, both involving financial planning and asset management, each taking about a quarter of her time. She also works as an insurance agent selling life, disability, annuities, and long-term care insurance, dedicating a few hours per week.

Employment History
Current Registrations
Sovran Advisors, LLC
February 2025 - Present · 1 yr 3 mos
Cetera Wealth Services, LLCBroker
February 2025 - Present · 1 yr 3 mos
Previous Registrations
LPL Financial LLCBroker
November 2017 - October 2021 · 3 yrs 11 mos
LPL Financial LLC
November 2017 - April 2018 · 5 mos
Trilogy Capital, INC.
February 2016 - February 2025 · 9 yrs
National Planning Corporation ("npc of America" in Fl & Ny)
October 2011 - November 2017 · 6 yrs 1 mo
National Planning CorporationBroker
October 2009 - November 2017 · 8 yrs 1 mo
State Registrations1 state
CA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.