US
US

Urja Shah

16 Years of Experience
Millburn, NJ
2 DisclosuresBroker

Urja Shah is a registered investment advisor at Wells Fargo Advisors, based in Millburn, NJ, with 16 years of industry experience. Their practice areas include Business Owners, Divorce Planning, Education Planning, Financial Planning & Coaching, and 2 more. Their firm serves 1,327,695 clients with $610B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
14703 advisors
IM Fee
Planning only
Assets Under Management
$606.0B

Fee Structure

Minimum Investment:$250K
  • Cash Flow Analysis — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Education Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Retirement Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Risk Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Wealth Planning — Up to $1,000 for clients with a net worth of $250,000 to $500,000; up to $2,500 for clients with a net worth over $500,000 to $1,000,000; up to $5,000 for clients with a net worth over $1,000,000.
  • Divorce Planning — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Special Needs Analysis — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Sports & Entertainment — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.
  • Business Owner Planning — Up to $1,500 for clients with a net worth of $250,000 to $500,000; up to $3,750 for clients with a net worth over $500,000 to $1,000,000; up to $7,500 for clients with a net worth over $1,000,000.

The total fee per engagement can range up to $5,000 for clients with a net worth of $250,000 to $500,000, up to $12,500 for clients with a net worth over $500,000 to $1,000,000, and up to $25,000 for clients with a net worth over $1,000,000. Fees are subject to negotiation and may vary.

One-Time Plan:Up to $25,000
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Location

281 Millburn Ave, Millburn, NJ, 07041

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
February 2017
Settled
Customer Dispute
November 2015
Denied
Other Business Activities

Urja is a 100% owner of rental and investment property. This activity is not investment-related.

Employment History
Current Registrations
Wells Fargo Clearing Services, LLCBroker
February 2026 - Present · 5 mos
Wells Fargo Advisors
February 2026 - Present · 5 mos
Previous Registrations
Citizens Securities, INC.Broker
August 2022 - February 2026 · 3 yrs 6 mos
Citizens Securities, INC.
August 2022 - February 2026 · 3 yrs 6 mos
Cetera Investment Advisers LLC
December 2017 - August 2022 · 4 yrs 8 mos
Cetera Investment Services LLCBroker
December 2017 - August 2022 · 4 yrs 8 mos
Invest Financial Corporation
January 2017 - December 2017 · 11 mos
Invest Financial CorporationBroker
January 2017 - December 2017 · 11 mos
Santander Securities
August 2013 - January 2017 · 3 yrs 5 mos
Santander Securities LLCBroker
September 2012 - January 2017 · 4 yrs 4 mos
LPL Financial LLCBroker
October 2009 - September 2012 · 2 yrs 11 mos
State Registrations10 states
DEFLMAMENCNJNYPASCTX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Urja Shah - Financial Advisor | TrueAdvisor