RR
CFP
RR
CFP

Robert Rice

14 Years of Experience
Richardson, TX

Robert Rice is a CFP-designated registered investment advisor at Generational Wealth Advisors, based in Richardson, TX, with 14 years of industry experience. Robert operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Estate Planning, Financial Planning & Coaching, High Net Worth, and 3 more. Their firm serves 184 clients with $570M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
13 advisors
Number of Clients
184 clients
Average Client Portfolio
$3.1M average
Assets Under Management
$568.8M

Fee Structure

Minimum Investment:$2M
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $1.0M1.25%
$1.0M - $5.0M1.00%
$5.0M - $10.0M0.75%
$10M+0.50%

Standard fee schedule includes financial planning. If clients pay separately for financial planning, the rate for the first $1,000,000 is 1.00%. Fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

3400 N. Central Expy, Suite 100, Richardson, TX, 75080

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Generational Wealth Advisors
March 2026 - Present · 7 mos
Previous Registrations
Charles Schwab & CO., INC.Broker
April 2017 - February 2026 · 8 yrs 10 mos
Grand Financial, INC.Broker
September 2014 - March 2017 · 2 yrs 6 mos
Hines Securities, INC.Broker
January 2012 - May 2014 · 2 yrs 4 mos
First Command Financial Planning, INC.
September 2011 - December 2011 · 3 mos
First Command Financial Planning, INC.Broker
July 2011 - December 2011 · 5 mos
State Registrations1 state
TX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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