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Michael Ross

14 Years of Experience
Savannah, GA
BrokerSells Insurance

Michael Ross is a registered investment advisor at T.R.U.E. Coastal Capital, LLC, based in Savannah, GA, with 14 years of industry experience. Michael operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, High Net Worth, Investment Management, Retirement Planning, and 1 more. Their firm serves 176 clients with $110M in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
2 advisors
Number of Clients
176 clients
Average Client Portfolio
$620K average
Assets Under Management
$109.2M

Fee Structure

Minimum Investment:$500K
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.15%
$500K - $1.0M1.00%
$1M+0.90%

Fees are negotiable. Clients and T.R.U.E. Coastal Capital may agree that all assets are billed on a non-tiered schedule, meaning cumulative assets are billed at the annual fee percentage above, unless otherwise negotiated, within the range for cumulative assets.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

21 East York Street, Savannah, GA, 31401

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Michael is an independent insurance agent since 2011, dedicating a few hours per week to this activity. He is also the President and CFO of T.R.U.E. Coastal Capital, LLC, a Registered Investment Adviser, spending full-time hours managing investment accounts and providing financial advice.

Employment History
Current Registrations
T.R.U.E. Coastal Capital, LLC
November 2025 - Present · 6 mos
Leigh Baldwin & CO., LLCBroker
March 2024 - Present · 2 yrs 2 mos
Previous Registrations
T.R.U.E. Coastal Capital, LLC
November 2023 - October 2025 · 1 yr 11 mos
Mutual Advisors, LLC
September 2019 - December 2023 · 4 yrs 3 mos
Northlanding Financial Partners, LLC
January 2017 - September 2019 · 2 yrs 8 mos
Mutual Securities, INC.Broker
September 2016 - March 2024 · 7 yrs 6 mos
Wall Street Financial Group, INC.Broker
May 2016 - September 2016 · 4 mos
Northlanding Financial Partners, LLC
May 2016 - December 2016 · 7 mos
High Falls Advisors, INC.
September 2013 - May 2016 · 2 yrs 8 mos
Leigh Baldwin & CO., LLCBroker
June 2013 - May 2016 · 2 yrs 11 mos
Wall Street Financial Group, INC.Broker
August 2011 - June 2013 · 1 yr 10 mos
State Registrations5 states
FLGAMENYPA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.