MF
MF

Matthew Franchina

14 Years of Experience
Santa Ana, CA
1 DisclosureBrokerSells Insurance

Matthew Franchina is a registered investment advisor at Emerson Equity LLC, based in Santa Ana, CA, with 14 years of industry experience. Matthew is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Alternative Investments, Estate Planning, High Net Worth, Insurance Planning, and 3 more. Their firm serves 620 clients with $320M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
118 advisors
Number of Clients
620 clients
Average Client Portfolio
$519K average
Assets Under Management
$321.7M

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.50%

Fees are negotiable with a maximum fee of 2.5% charged annually (billed quarterly at up to 0.625% per quarter).

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Santa Ana, CA

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History

Regulatory History (1)
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Customer Dispute
September 2022
Settled
Other Business ActivitiesSells Insurance

Matthew is a co-owner of Policy Engineer Insurance Solutions, selling insurance and annuities, dedicating about 10-20% of his time. He is also a co-owner of Asset Engineer Investment Solutions, a securities-related business, spending a few hours per week on this.

Employment History
Current Registrations
Emerson Equity LLC
December 2025 - Present · 10 mos
Emerson Equity LLC
December 2025 - Present · 10 mos
Emerson Equity LLCBroker
December 2025 - Present · 10 mos
Previous Registrations
Moloney Securities Asset Management LLC
December 2016 - December 2025 · 9 yrs
Moloney Securities CO., INC.Broker
May 2016 - December 2025 · 9 yrs 7 mos
Moloney Investment Advisory LLC
May 2016 - December 2016 · 7 mos
Bankers Life Securities, INC.Broker
May 2016 - May 2016 · 0 mos
Investment Advisors
June 2013 - June 2016 · 3 yrs
Proequities, INC.Broker
September 2012 - May 2016 · 3 yrs 8 mos
State Registrations6 states
AZCAMDOKPASD
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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