DS
CFP · ChFC
DS
CFP · ChFC

Darla Serrano

12 Years of Experience
Nampa, ID
BrokerSells Insurance

Darla Serrano is a CFP, ChFC-designated registered investment advisor at Independent Advisor Alliance, LLC, based in Nampa, ID, with 12 years of industry experience. Darla operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Investment Management, and 2 more. Their firm serves 34,127 clients with $14B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
293 advisors
Number of Clients
34,127 clients
Average Client Portfolio
$412K average
Assets Under Management
$14.1B

Fee Structure

IAA offers asset management services where they manage your investments based on your goals, time horizon, and risk tolerance. The annual advisory fee is a maximum of 2.00% of the market value of your account, including cash holdings. This fee may also include financial planning and consulting services. The advisory fee is negotiable. Fees are billed quarterly in advance.

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Location

History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Darla owns rental real estate and dedicates minimal time to it. She also provides investment advisory services through Provence Registered Investment Advisors, Provence Wealth Management Group, Independent Advisor Alliance, LLC, and Revant Wealth, dedicating full-time hours to these activities. Darla also works with IMS Associates selling non-variable insurance, dedicating a few hours per week.

Employment History
Current Registrations
Independent Advisor Alliance, LLC
December 2024 - Present · 1 yr 5 mos
LPL Financial LLCBroker
May 2024 - Present · 2 yrs
Previous Registrations
Provence Wealth Management Group
October 2024 - March 2025 · 5 mos
LPL Financial LLC
May 2024 - May 2024 · 0 mos
Park Avenue Securities LLC
October 2013 - May 2024 · 10 yrs 7 mos
Park Avenue Securities LLCBroker
August 2013 - May 2024 · 10 yrs 9 mos
State Registrations8 states
AZCAFLIDMENVTNTX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Darla Serrano - Financial Advisor | TrueAdvisor