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Daniella Friend

12 Years of Experience
Greenwood Village, CO
Broker

Daniella Friend is a registered investment advisor at Western Wealth Management LLC, based in Greenwood Village, CO, with 12 years of industry experience. Daniella operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Divorce Planning, Education Planning, Estate Planning, Financial Planning & Coaching, and 5 more. Their firm serves 8,964 clients with $3.9B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
110 advisors
Number of Clients
8,964 clients
Average Client Portfolio
$440K average
Assets Under Management
$3.9B

Fee Structure

Minimum Investment:$5K
Planning is included in investment management (also available separately)

WWM offers Comprehensive Portfolio Management where the maximum annual fee is 3.0% of the assets managed. Alternatively, a flat fee, not to exceed 2.5% of assets under management or a negotiated flat rate may be applied in certain circumstances. Fees are negotiable. WWM also offers LPL Financial Sponsored Advisory Programs with maximum fees ranging from 1.4% to 3.0%.

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Location

5251 DTC Pkwy, Suite 1045, Greenwood Village, CO, 80111

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Daniella operates under the DBA True Wealth Advisors INC for her LPL business. She also provides investment advisory services through GPS Wealth Strategies Group LLC, dedicating nearly full-time hours to this activity.

Employment History
Current Registrations
Western Wealth Management LLC
October 2025 - Present · 9 mos
LPL Financial LLCBroker
February 2025 - Present · 1 yr 5 mos
LPL Financial LLC
February 2025 - Present · 1 yr 5 mos
Previous Registrations
Gps Wealth Strategies Group, LLC
February 2025 - November 2025 · 9 mos
Arax Advisory Partners
December 2024 - February 2025 · 2 mos
Cedrus
August 2023 - March 2025 · 1 yr 7 mos
Foreside Fund Services, LLCBroker
January 2023 - July 2023 · 6 mos
Umb Distribution Services, LLCBroker
June 2021 - December 2022 · 1 yr 6 mos
First Trust Portfolios L.P.Broker
May 2017 - May 2021 · 4 yrs
First Trust Advisors LP
May 2017 - May 2021 · 4 yrs
Bondwave Advisors
October 2012 - November 2016 · 4 yrs 1 mo
State Registrations5 states
COFLMSNJNY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.