JB
CFP
JB
CFP

John Borden

13 Years of Experience
Metarie, LA
Broker

John Borden is a CFP-designated registered investment advisor at Independent Advisor Alliance, LLC, based in Metarie, LA, with 13 years of industry experience. John operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Investment Management, and 2 more. Their firm serves 34,127 clients with $14B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
293 advisors
Number of Clients
34,127 clients
Average Client Portfolio
$412K average
Assets Under Management
$14.1B

Fee Structure

IAA offers asset management services where they manage your investments based on your goals, time horizon, and risk tolerance. The annual advisory fee is a maximum of 2.00% of the market value of your account, including cash holdings. This fee may also include financial planning and consulting services. The advisory fee is negotiable. Fees are billed quarterly in advance.

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Location

3850 N. Causeway Blvd., #950, Metarie, LA, 70002

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Independent Advisor Alliance, LLC
June 2025 - Present · 1 yr 3 mos
LPL Financial LLCBroker
March 2019 - Present · 7 yrs 6 mos
Previous Registrations
Advisor Resource Council
March 2019 - May 2025 · 6 yrs 2 mos
Securian Financial Services, INC.
June 2013 - March 2019 · 5 yrs 9 mos
Securian Financial Services, INC.Broker
March 2013 - March 2019 · 6 yrs
State Registrations3 states
FLLAOR
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
John Borden - Financial Advisor | TrueAdvisor