AG
CFP
AG
CFP

Alan Grismore

10 Years of Experience
San Diego, CA
Sells Insurance

Alan Grismore is a CFP-designated registered investment advisor at Santara Wealth Management LLC, based in San Diego, CA, with 10 years of industry experience. Alan operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, High Net Worth, and 4 more. Their firm serves 83 clients with $75M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
2 advisors
Number of Clients
83 clients
Average Client Portfolio
$909K average
Assets Under Management
$75.5M

Fee Structure

Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K1.55%
$500K - $1.0M1.35%
$1.0M - $2.5M1.15%
$2.5M - $5.0M0.95%
$5.0M - $10.0M0.80%
$10M+0.80%

Fees are negotiable for accounts over $10,000,000. Maximum AUM-based fee shall be 2.00%. If Turnkey Asset Management Programs (TAMPs) are used, there will be an additional 0.05% charge. Client will be charged an annual account fee of $50 for each account managed.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

350 10th Avenue Suite 1000, San Diego, CA, 92101

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Other Business ActivitiesSells Insurance

Alan owns a holding company for his investment advisory business, Alta Private Wealth, Inc. He also works as an insurance agent since 2016, selling accident & health, life, and variable life and annuity products, dedicating about 10% of his time to this activity.

Employment History
Current Registrations
Santara Wealth Management LLC
February 2025 - Present · 1 yr 3 mos
Previous Registrations
Axxcess Wealth Management, LLC
September 2022 - February 2025 · 2 yrs 5 mos
J.P. Morgan Securities LLC
January 2016 - September 2022 · 6 yrs 8 mos
J.P. Morgan Securities LLCBroker
November 2015 - September 2022 · 6 yrs 10 mos
State Registrations2 states
CATX
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.