KP
KP

Kendra Peterson

9 Years of Experience
Willmar, MN
BrokerSells Insurance

Kendra Peterson is a registered investment advisor at Cetera Investment Advisers LLC, based in Willmar, MN, with 9 years of industry experience. Kendra operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

1104 19th Ave Sw, Willmar, MN, 56201

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Kendra is an equity indexed annuity agent with Avantax Insurance Agency and may sell various insurance products. She also works full-time as a Client Services Assistant at Taatjes Financial Group and serves on multiple boards and committees for community organizations, dedicating minimal time to each.

Employment History
Current Registrations
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
March 2022 - September 2025 · 3 yrs 6 mos
Avantax Investment Services, INC.Broker
February 2019 - September 2025 · 6 yrs 7 mos
Pruco Securities, LLC.Broker
November 2016 - January 2019 · 2 yrs 2 mos
State Registrations7 states
AZIAILMNORPASD
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Kendra Peterson - Financial Advisor | TrueAdvisor