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Alex Baker

6 Years of Experience
Cottonwood Heights, UT
Broker

Alex Baker is a registered investment advisor at Sofi Wealth LLC, based in Cottonwood Heights, UT, with 6 years of industry experience. Alex operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Education Planning, Financial Planning & Coaching, Retirement Planning. Their firm serves 265,019 clients with $1.5B in assets under management.

Compensation
Fee-Only (% of Portfolio)
Firm Size
112 advisors
Number of Clients
265,019 clients
Average Client Portfolio
$6K average
Assets Under Management
$1.5B

Fee Structure

Minimum Investment:None
Planning is included in investment management
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any0.25%

The wrap fee is not charged on the cash allocation, which is generally 1% of the portfolio.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

2750 E Cottonwood Parkway, Suite 300, Cottonwood Heights, UT, 84121

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Sofi Wealth LLC
March 2025 - Present · 1 yr 1 mo
Sofi Securities LLCBroker
February 2025 - Present · 1 yr 2 mos
Previous Registrations
Merrill Lynch, Pierce, Fenner & Smith Incorporated
November 2019 - February 2025 · 5 yrs 3 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
October 2019 - February 2025 · 5 yrs 4 mos
State Registrations1 state
UT
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.