MH
MH

Mel Hertz

45 Years of Experience
Kailua, HI
5 DisclosuresBroker

Mel Hertz is a registered investment advisor at The Strategic Financial Alliance, based in Kailua, HI, with 45 years of industry experience. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 2 more. Their firm serves 1,394 clients with $470M in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
115 advisors
Number of Clients
1,394 clients
Average Client Portfolio
$338K average
Assets Under Management
$470.9M

Fee Structure

Minimum Investment:$25K

SFA offers investment management through several programs:

  • Strategic Choice Program: Fees are based on a percentage of your portfolio. You can choose an all-inclusive option where the fee covers both advisory services and transaction costs, or a non-inclusive option where you pay transaction fees separately. The exact fee is negotiated with your advisor.
  • C-Share Mutual Fund Management Program: A 1% annual fee is deducted from your mutual fund account.
  • Co-Advisory Programs: SFA works with third-party managers like Orion Portfolio Solutions and BAM Advisory Services. Fees vary by program and are detailed in their respective brochures. SFA also charges an additional advisory fee, but the total fees will not exceed 2.0%.
  • Manager Selection Programs: SFA assists in selecting third-party managers. Fees are detailed in the manager's brochures.
  • Third-Party Asset Managers: SFA recommends third-party asset managers. Fees generally range from 0.10% to 2.50% annually, depending on the program, account size, and services covered.

SFA may receive a portion of the fees charged by third-party managers.

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Location

Kailua, HI

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History

Regulatory History (5)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Investigation
May 2018
Customer Dispute
April 2018
Closed-No Action
Customer Dispute
May 2017
Denied
Customer Dispute
April 2013
Settled
Civil Bond
January 1984
Employment History
Current Registrations
The Strategic Financial Alliance
October 2003 - Present · 22 yrs 9 mos
The Strategic Financial Alliance, INC.Broker
October 2003 - Present · 22 yrs 9 mos
Previous Registrations
Ifg Network Securities, INC.Broker
May 1992 - November 2003 · 11 yrs 6 mos
Ifg Advisory Services INC
January 1992 - November 2003 · 11 yrs 10 mos
Derand/pennington/bass, INC.Broker
December 1988 - May 1992 · 3 yrs 5 mos
E. A. Buck CO., INC.Broker
February 1982 - December 1988 · 6 yrs 10 mos
R & E InvestmentsBroker
January 1982 - February 1982 · 1 mo
S & E InvestmentsBroker
April 1980 - October 1981 · 1 yr 6 mos
State Registrations9 states
AZCAHIMINCNMNVORWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.