TM
CFP
TM
CFP

Tanner Merritt

4 Years of Experience
Jacksonville, FL

Tanner Merritt is a CFP-designated registered investment advisor at Keen Capital, LTD, based in Jacksonville, FL, with 4 years of industry experience. Tanner operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Charitable Giving, Divorce Planning, Education Planning, Estate Planning, and 6 more. Their firm serves 113 clients with $180M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4 advisors
Number of Clients
113 clients
Average Client Portfolio
$1.6M average
Assets Under Management
$179.7M

Fee Structure

Minimum Investment:None
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Flat)
Portfolio ValueAnnual Fee
Any2.00%

Maximum annual fee is up to 1.25% for investment management only and up to 2.00% for comprehensive wealth management. Actual fees depend on asset levels, portfolio restrictions, and complexity, and are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Jacksonville, FL

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Keen Capital, LTD
April 2026 - Present · 6 mos
Previous Registrations
Life Planning Partners, INC.
October 2024 - February 2026 · 1 yr 4 mos
Vanguard Advisers, INC.
August 2019 - February 2022 · 2 yrs 6 mos
Vanguard Marketing CorporationBroker
July 2019 - February 2022 · 2 yrs 7 mos
State Registrations1 state
FL
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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