HG
HG

Houghton Gifford

37 Years of Experience
Coeur D'Alene, ID
2 DisclosuresBroker

Houghton Gifford is a registered investment advisor at Equitable Advisors, LLC, based in Coeur D'Alene, ID, with 37 years of industry experience. Houghton is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Estate Planning, Financial Planning & Coaching, Insurance Planning, Retirement Planning, and 1 more. Their firm serves 73,011 clients with $42B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
4651 advisors
Number of Clients
73,011 clients
Average Client Portfolio
$582K average
Assets Under Management
$42.5B

Fee Structure

Planning is included in investment management (also available separately)

Equitable Advisors offers investment management through LPL Financial programs and third-party asset managers (TAMPs). Fees vary depending on the program and assets invested.

For LPL programs like SAM, fees are based on a percentage of your portfolio. In some cases, you can choose whether to pay transaction charges directly or have the advisor pay them, which affects the overall advisory fee.

When using TAMPs, the fees are determined by the TAMP and a portion is paid to Equitable Advisors. The specific fees, minimums, and arrangements vary by TAMP, so it's important to review their brochures.

Equitable Advisors also offers ERISA fiduciary services to retirement plans, with fees determined by the specific services provided.

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Location

Coeur D'Alene, ID

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History

Regulatory History (2)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
May 2015
Settled
Customer Dispute
August 2012
Denied
Employment History
Current Registrations
Equitable Advisors, LLC
November 2025 - Present · 11 mos
Equitable Advisors, LLCBroker
October 2025 - Present · 1 yr
Previous Registrations
Seacrest Wealth Management, LLC
May 2016 - May 2017 · 1 yr
Wells Fargo Advisors, LLCBroker
July 2003 - May 2016 · 12 yrs 10 mos
Wells Fargo Advisors, LLC
July 2003 - May 2016 · 12 yrs 10 mos
Prudential Securities Incorporated
February 1994 - July 2003 · 9 yrs 5 mos
Prudential Securities IncorporatedBroker
December 1989 - July 2003 · 13 yrs 7 mos
Shearson Lehman Hutton INC.Broker
April 1988 - January 1990 · 1 yr 9 mos
E. F. Hutton & Company INCBroker
October 1983 - April 1988 · 4 yrs 6 mos
Merrill Lynch, Pierce, Fenner & Smith IncorporatedBroker
April 1981 - October 1983 · 2 yrs 6 mos
State Registrations5 states
CAIDILUTWA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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