LM
LM

Loni Morrow

4 Years of Experience
Cambridge, MN
Broker

Loni Morrow is a registered investment advisor at Efs Advisors, based in Cambridge, MN, with 4 years of industry experience. Loni operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management, Retirement Planning. Their firm serves 21,701 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
55 advisors
Number of Clients
21,701 clients
Average Client Portfolio
$111K average
Assets Under Management
$2.4B

Fee Structure

Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $210K1.04%
$210K - $500K0.96%
$500K - $1.0M0.88%
$1.0M - $3.0M0.80%
$3.0M - $5.0M0.72%
$5.0M - $10.0M0.68%
$10M+0.60%

Clients participating in the Managed by EFS program through Security Benefit Group are charged 0.96% from $0-$500,000 in assets under management. EFS Advisors Choice clients with account balances under $25,000 will pay EFS an administrative fee of $14 per year, to be deducted from their account balances at a rate of $3.50 per quarter. This administrative fee is in addition to the asset-based advisory fee. Fixed Income and Cash Management Accounts include a limited selection of investments, such as CDs, money market accounts, and certain preapproved, limited funds. If the account contains investments outside of these options, the standard fee schedule applies.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

1995 East Rum River Drive S, Cambridge, MN, 55008

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Loni is a member of Bryndis Books LLC providing bookkeeping services, an attorney and owner of Loni Morrow, esq, owns rental properties, and is a member of Rhymers Ridge for agritourism. These activities take minimal time, a few hours per week, minimal time, and about a quarter of her time, respectively.

Employment History
Current Registrations
Efs Advisors
July 2023 - Present · 2 yrs 10 mos
Advanced Advisor Group, LLC
December 2021 - Present · 4 yrs 5 mos
Advanced Advisor Group, LLCBroker
December 2021 - Present · 4 yrs 5 mos
State Registrations1 state
MN
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Loni Morrow - Financial Advisor | TrueAdvisor