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Heidi Reif-Jones

4 Years of Experience
San Diego, CA
BrokerSells Insurance

Heidi Reif-Jones is a registered investment advisor at LPL Financial LLC, based in San Diego, CA, with 4 years of industry experience. Their practice areas include Investment Management. Their firm serves 1,676,192 clients with $620B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
27420 advisors
Number of Clients
1,676,192 clients
Average Client Portfolio
$369K average
Assets Under Management
$618.9B

Fee Structure

Minimum Investment:$1K
Investment management only (planning not offered)

LPL Financial, along with your advisor, charges an annual fee based on the value of your account. This fee covers asset management, administrative, and custodial services. The fee is negotiable, but the maximum is 2.50% per year, paid quarterly in advance. LPL may share a portion of this fee with your advisor.

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Location

4707 Executive Dr, San Diego, CA, 92121-3091

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Heidi sells fixed insurance products including life, health, disability, fixed annuities, and long-term care, dedicating a few hours per week. She also owns rental properties, is a member/financial professional at Sequoia Wealth Solutions LLC (dedicating nearly full-time hours), and is a member of two clubs: Airheads, Inc and ARCC 172 Flyers, LLC.

Employment History
Current Registrations
LPL Financial LLC
August 2025 - Present · 9 mos
LPL Financial LLCBroker
August 2025 - Present · 9 mos
LPL Financial LLC
August 2025 - Present · 9 mos
Previous Registrations
Cetera Investment Advisers LLC
June 2023 - August 2025 · 2 yrs 2 mos
Cetera Wealth Services, LLCBroker
February 2022 - August 2025 · 3 yrs 6 mos
Cetera Advisor Networks LLC
February 2022 - June 2023 · 1 yr 4 mos
Edward Jones
November 2021 - January 2022 · 2 mos
Edward JonesBroker
October 2021 - January 2022 · 3 mos
State Registrations12 states
DEFLGAINMDNJOHPASCUTVTWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Heidi Reif-Jones - Financial Advisor | TrueAdvisor