KU
KU

Kent Urban

4 Years of Experience
Omaha, NE
Broker

Kent Urban is a registered investment advisor at Cetera Investment Advisers LLC, based in Omaha, NE, with 4 years of industry experience. Kent operates on a fee-only basis, meaning they do not earn commissions from product sales. Their firm serves 584,487 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
10345 advisors
IM Fee
Planning only
Assets Under Management
$163.8B
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Location

11422 Miracle Hills, Suite 100, Omaha, NE, 68154

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Kent works as a financial advisor for O'Malley Financial Services and spends about half his time as a tax preparer for Tax Help LLC. He also works as an independent contractor for Amway, dedicating about 10-20% of his time to direct sales of consumable products.

Employment History
Current Registrations
Cetera Investment Advisers LLC
September 2025 - Present · 8 mos
Cetera Wealth Services, LLCBroker
September 2025 - Present · 8 mos
Previous Registrations
Avantax Advisory Services
May 2022 - September 2025 · 3 yrs 4 mos
Avantax Investment Services, INC.Broker
February 2022 - September 2025 · 3 yrs 7 mos
State Registrations1 state
NE
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Kent Urban - Financial Advisor | TrueAdvisor