LP
LP

Lovlean Purewal

2 Years of Experience
San Ramon, CA
Broker

Lovlean Purewal is a registered investment advisor at Integrity Alliance, LLC, based in San Ramon, CA, with 2 years of industry experience. Lovlean operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 14,148 clients with $2.4B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
457 advisors
Number of Clients
14,148 clients
Average Client Portfolio
$170K average
Assets Under Management
$2.4B

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)

Integrity Alliance offers investment management through various programs.

Edge Program:

  • Fees include a program fee (up to 0.35% annually), an advisor fee (up to 2.00% annually), and potential third-party sub-advisor fees.

Select Program:

  • Fees range from 1.00% to 2.80% annually on the first $1,000,000, 1.00% to 2.20% on the next $2,000,000, and 0.50% to 1.75% on assets over $3,000,000.
  • A 0.10% trading platform fee is added to the maximum account fee for accounts with the broker-dealer arm.

Fees are assessed on all assets, including cash and money market balances. Margin accounts may incur additional fees. Fees are typically charged quarterly in advance, pro-rated for mid-quarter openings, and adjusted for significant deposits or withdrawals.

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Location

2633 Camino Ramon, Ste 452, San Ramon, CA, 94583

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Integrity Alliance, LLC.Broker
November 2025 - Present · 6 mos
Integrity Alliance, LLC
November 2025 - Present · 6 mos
Previous Registrations
Lion Street Financial, LLCBroker
October 2024 - November 2025 · 1 yr 1 mo
Lion Street Advisors, LLC
October 2024 - November 2025 · 1 yr 1 mo
Morgan Stanley
January 2024 - October 2024 · 9 mos
Morgan StanleyBroker
November 2023 - October 2024 · 11 mos
State Registrations1 state
CA
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Lovlean Purewal - Financial Advisor | TrueAdvisor