BS
BS

Bruce Shay

1 Year of Experience
Bakersville, NC
BrokerSells Insurance

Bruce Shay is a registered investment advisor at Empower Advisory Group, LLC, based in Bakersville, NC, with 1 years of industry experience. Bruce operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management, Retirement Planning. Their firm serves 250,707 clients with $160B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
1613 advisors
Number of Clients
250,707 clients
Average Client Portfolio
$635K average
Assets Under Management
$159.1B

Fee Structure

Planning is included in investment management
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $100K0.50%
$100K - $250K0.40%
$250K - $400K0.30%
$400K+0.20%

EAG reserves the right to offer discounted fees or waive periodic fees.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Bakersville, NC

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Bruce is an agent selling fixed insurance products, including life, disability, annuities, long-term care, health, Medicare supplements, and group benefits. This investment-related activity takes about a quarter of his time.

Employment History
Current Registrations
Empower Financial Services, INC.Broker
January 2026 - Present · 4 mos
Empower Advisory Group, LLC
January 2026 - Present · 4 mos
Empower Financial Services, INC.
January 2026 - Present · 4 mos
Previous Registrations
Edward Jones
November 2025 - December 2025 · 1 mo
Edward JonesBroker
November 2025 - December 2025 · 1 mo
Principal Securities, INC.
April 2025 - October 2025 · 6 mos
Principal Securities, INC.Broker
April 2025 - October 2025 · 6 mos
Mutual of Omaha Investor Services, INC.
October 2024 - April 2025 · 6 mos
Mutual of Omaha Investor Services, INC.Broker
October 2024 - April 2025 · 6 mos
State Registrations45 states
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AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
Bruce Shay - Financial Advisor | TrueAdvisor