WP
ChFC
WP
ChFC

William Porter

50 Years of Experience
Suwanee, GA
BrokerSells Insurance

William Porter is a ChFC-designated registered investment advisor at Madison Avenue Securities, LLC, based in Suwanee, GA, with 50 years of industry experience. Their practice areas include Education Planning, Estate Planning, Financial Planning & Coaching, Insurance Planning, and 3 more. Their firm serves 14,528 clients with $2B in assets under management.

Compensation
Commission-BasedFee-Only (% of Portfolio)Fixed/Hourly
Firm Size
237 advisors
Number of Clients
14,528 clients
Average Client Portfolio
$140K average
Assets Under Management
$2.0B

Fee Structure

Minimum Investment:$15K
Planning is included in investment management (also available separately)

Madison Avenue Securities (MAS) offers several investment management programs with different fee structures:

  • Fee Plus Transaction Charge Program: You'll pay a management fee (0.50% to 2.00% annually) plus transaction charges for buying and selling securities.
  • Standard Wrap Program: You'll pay a "wrap fee" (0.50% to 2.25% annually) based on the value of your investments. This fee covers advisory, brokerage, and custodial services.
  • Low-Minimum Wrap Program: (No longer accepting new accounts) You'll pay a "wrap fee" (0.50% to 2.25% annually) based on the value of your investments. This fee covers advisory, brokerage, and custodial services.
  • AE Wealth Management Program: You'll pay a wrap fee up to 2.5% annually, which includes advisory, brokerage, and custodial services. This program also offers strategies managed by third-party investment managers.
  • Envestnet Program: You'll pay a wrap fee up to 2% annually, which includes advisory, brokerage, and custodial services. Fees attributable to Envestnet and the manager depend on the specific program/portfolio the account is invested in and may range anywhere between 0.10% - 2.31%.

Fees are negotiable and may vary depending on account size and other factors.

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Location

4320 Suwanee Dam Road, Suite 2600, Suwanee, GA, 30024

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

William is the owner/representative of Navigator Financial Planning Service DBA Aileron Investment Advisors, Inc., where he focuses on insurance and annuity sales, dedicating about 10-20% of his time. He also produces and records podcasts, spending a few hours per week on this activity.

Employment History
Current Registrations
Madison Avenue Securities, LLCBroker
May 2025 - Present · 1 yr
Madison Avenue Securities, LLC
May 2025 - Present · 1 yr
Previous Registrations
Madison Avenue Securities, LLC
November 2017 - May 2025 · 7 yrs 6 mos
Madison Avenue Securities, LLCBroker
October 2017 - May 2025 · 7 yrs 7 mos
Dempsey Lord Smith, LLCBroker
January 2015 - October 2017 · 2 yrs 9 mos
Integrated Financial Planning ServicesBroker
February 2002 - October 2017 · 15 yrs 8 mos
Intervest International Equities CorporationBroker
March 2001 - February 2002 · 11 mos
Integrated Financial Planning ServicesBroker
May 1990 - June 2001 · 11 yrs 1 mo
Sunamerica Securities, INC.Broker
June 1989 - December 1989 · 6 mos
Southmark Financial Services, INC.Broker
January 1985 - June 1989 · 4 yrs 5 mos
Lowry Financial Services CorporationBroker
January 1982 - January 1985 · 3 yrs
Independent Financial Planners CorporationBroker
March 1977 - February 1983 · 5 yrs 11 mos
Pml Securities CompanyBroker
November 1974 - April 1977 · 2 yrs 5 mos
State Registrations2 states
GATX
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.