Juan Sera is a registered investment advisor at Sera Capital Management, LLC, based in Scottsdale, AZ. Juan operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Investment Management. Their firm serves 100 clients with $83M in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
5 advisors
Number of Clients
100 clients
Average Client Portfolio
$830K average
Assets Under Management
$83.0M

Fee Structure

Minimum Investment:None
Investment management only (planning not offered)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $500K2.00%
$500K - $2.5M1.00%
$2.5M - $5.0M0.60%
$5M+0.60%

Fees are negotiable above $5,000,000. Non-Discretionary Trust Accounts have a different fee schedule: $0 - $2,000,000: 0.65%, $2,000,001 - $4,000,000: 0.60%, $4,000,001 - $5,000,000: 0.55%, $5,000,001 - $10,000,000: 0.50%, $10,000,001 - $20,000,000: 0.45%, Above $20,000,000: 0.40%. Certain legacy and family accounts are subject to a fee schedule that may be higher or lower than the fee schedule shown above.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

Scottsdale, AZ

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Employment History
Current Registrations
Sera Capital Management, LLC
November 2025 - Present · 5 mos
State Registrations1 state
AZ
Advisor

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.