William Ruff is a registered investment advisor at The Kelly Group, based in Bel Air, MD. William operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Education Planning, Estate Planning, Federal Employees, and 5 more. Their firm serves 1,113 clients with $1.1B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
16 advisors
Number of Clients
1,113 clients
Average Client Portfolio
$1.0M average
Assets Under Management
$1.1B

Fee Structure

Planning is included in investment management (also available separately)
Minimum Annual Fee:$2,200
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $100K1.50%
$100K - $200K1.40%
$200K - $300K1.30%
$300K - $400K1.20%
$400K - $500K1.10%
$500K - $1.0M1.00%
$1.0M - $2.0M0.95%
$2M+0.50%

Fees are negotiable. Family accounts are aggregated for fee calculation. Annuities are charged 1.0% for values under $1M and 0.50% for $1M and over.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
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Location

48 East Gordon Street, Bel Air, MD, 21014

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

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Employment History
Current Registrations
The Kelly Group
September 2026 - Present · 1 mo
State Registrations1 state
MD
Advisor

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Exams
No exam information available for this advisor.
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