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CFP
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CFP

Richard Baer

Integrity Alliance, LLC
48 Years of Experience
Los Gatos, CA
3 DisclosuresBrokerSells Insurance
View SEC Summary
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Richard Baer is a CFP-designated registered investment advisor at Integrity Alliance, LLC, based in Los Gatos, CA, with 48 years of industry experience. Richard is also registered as a broker, so some compensation may come from commissions on products sold. Their practice areas include Business Owners, Charitable Giving, Corporate Executives, Education Planning, and 8 more. Their firm serves 10,885 clients with $5.4B in assets under management.

Integrity Alliance, LLC
Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
461 advisors
Number of Clients
10,885 clients
Average Client Portfolio
$497K average
Assets Under Management
$5.4B

Fee Structure

Minimum Investment:None
Planning is included in investment management (also available separately)
Portfolio-Based Fees (Tiered)
Portfolio ValueAnnual Fee
Up to $1.0M1.00%
$1.0M - $3.0M1.00%
$3M+0.50%

Schedule reflects base Select Program fees. Total fees can include additional advisor fees, platform fees, and third-party manager costs up to 2.80% annually. Fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
—
View Full SEC Brochure

Location

459 Monterey Ave, Suite 100, Los Gatos, CA, 95030

Get directions

History

Regulatory History (3)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
August 2020
Settled
Customer Dispute
September 2019
Settled
Customer Dispute
June 2018
Settled
View Full SEC ReportHow to Read Disclosures
Other Business ActivitiesSells Insurance

Richard owns 459 Monterey Avenue LLC, a real estate venture, dedicating minimal time. He also owns Baer and Bunger Financial and Insurance Services, where he is involved in insurance sales for about a quarter of his time, and Legacy Capital Group California, a registered investment advisor, taking nearly full-time.

Employment History
Current Registrations
Integrity Alliance, LLC.Broker
November 2025 - Present · 11 mos
Legacy Capital Group California, INC.
July 1997 - Present · 29 yrs 3 mos
Previous Registrations
React Investment Solutions, LLC
June 2015 - December 2023 · 8 yrs 6 mos
Lion Street Financial, LLCBroker
January 2015 - November 2025 · 10 yrs 10 mos
NFP Advisor Services, LLCBroker
June 1997 - January 2015 · 17 yrs 7 mos
Royal Alliance Associates, INC.Broker
January 1994 - June 1997 · 3 yrs 5 mos
Cypress Capital CorporationBroker
December 1992 - January 1994 · 1 yr 1 mo
Manequity, INC.Broker
March 1986 - June 2000 · 14 yrs 3 mos
Lefcourt Financial Group, INC.Broker
May 1980 - December 1992 · 12 yrs 7 mos
Manequity, INC.Broker
February 1978 - December 1979 · 1 yr 10 mos
State Registrations18 states
AKAZCACOCTFLHIINMDMTNCNVOHORTNTXWAWY
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.
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