BC
CFP
BC
CFP

Betty Custer

46 Years of Experience
Madison, WI
BrokerSells Insurance

Betty Custer is a CFP-designated registered investment advisor at Osaic Wealth, INC., based in Madison, WI, with 46 years of industry experience. Betty operates on a fee-only basis, meaning they do not earn commissions from product sales. Their practice areas include Business Owners, Education Planning, Estate Planning, Investment Management, and 1 more. Their firm serves 574,829 clients with $200B in assets under management.

Compensation
Fee-Only (% of Portfolio)Fixed/Hourly
Firm Size
9246 advisors
Number of Clients
574,829 clients
Average Client Portfolio
$348K average
Assets Under Management
$200.3B

Fee Structure

Minimum Investment:$5.5K

Osaic Wealth offers investment management through several platforms, including Advisor Managed Portfolios, Unified Managed Accounts, and Signator Managed Account Platform. Fees are negotiable and based on a percentage of the assets in your account. The fees cover advisory services, custodial services, and in some cases, transaction costs. Mutual funds and ETFs within these accounts have their own internal fees. Some programs have wrap accounts where all costs are bundled into one fee.

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Location

406 Science Drive, Suite 310, Madison, WI, 53711-1068

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History

Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Betty is an agent with Custer Financial Services, offering various insurance products including accident and health, disability, fixed/indexed annuities, health savings accounts, traditional life insurance, and long-term care insurance. This takes Betty about 10-20% of her time, with 10 hours occurring during trading hours.

Employment History
Current Registrations
Osaic Wealth, INC.
January 2025 - Present · 1 yr 4 mos
Osaic Wealth, INC.Broker
January 2025 - Present · 1 yr 4 mos
Previous Registrations
Osaic Fa, INC.
August 1997 - January 2025 · 27 yrs 5 mos
Capital Financial Services, INC.Broker
June 1987 - November 1990 · 3 yrs 5 mos
Aetna Life Insurance and Annuity CompanyBroker
November 1984 - January 1985 · 2 mos
Osaic Fa, INC.Broker
May 1984 - January 2025 · 40 yrs 8 mos
The Lincoln National Life Insurance CompanyBroker
May 1984 - June 2006 · 22 yrs 1 mo
Lincoln National Pension Insurance CompanyBroker
May 1984 - January 1989 · 4 yrs 8 mos
Colonial Penn Distributors CORP.Broker
February 1984 - July 1986 · 2 yrs 5 mos
Ina Security CorporationBroker
September 1979 - January 1985 · 5 yrs 4 mos
State Registrations39 states
AKALAZCACOCTDCFLGAHIIAIDILINKYLAMAMDMEMIMNMOMSMTNCNJNMNVNYOKORPARISCTXUTVAWAWI
AdvisorBrokerBoth

You can work with an advisor not registered in your state. Most advisors can legally serve a small number of clients across state lines without registering.

Exams
No exam information available for this advisor.