Willis Investment Counsel is an independent registered investment advisor founded in 1979 and based in Gainesville, Georgia. The firm manages investment portfolios consisting of stocks, bonds, options, mutual funds, exchange-traded funds, and cash equivalents for individuals, families, and institutions. Willis Investment Counsel builds customized portfolios based on each client's specific investment goals, risk tolerance, and tax considerations. In addition to traditional investment management, Willis Investment Counsel offers family office services, which include consolidated financial reporting, cash flow forecasting, balance sheet analysis, and coordination with outside professionals such as attorneys and accountants. The firm manages several strategies, including core equity, small-cap value, core bonds, and cash management treasuries, alongside private investment funds.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $5.0M | 1.00% |
| $5M+ | 0.50% |
Fees are negotiable for portfolios exceeding $10 million. Bond-only portfolios have a separate schedule (0.55% on the first $2M, 0.45% on the next $1M, 0.40% on the balance over $3M), and cash management treasuries are charged a flat 0.20%.