Pruneyard Financial Group is a registered investment advisor based in Cupertino, California, that has been in business since November 2001. Pruneyard Financial Group provides discretionary portfolio management services primarily through a bundled fee program called the PFG Money Management Program. When managing portfolios, Pruneyard Financial Group incorporates broader financial discussions such as retirement planning, cash flow considerations, and general financial goals into the investment management process. The firm does not prepare comprehensive written financial plans as a standalone service. Pruneyard Financial Group tailors its services to each client's specific needs, investment objectives, and risk tolerances. Pruneyard Financial Group also maintains a separate registration as an accountancy corporation, allowing the firm's professionals to provide tax planning and preparation services for separate compensation.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $500K | 1.25% |
| $500K - $1.0M | 1.00% |
| $1.0M - $2.5M | 0.90% |
| $2.5M - $5.0M | 0.80% |
| $5M+ | 0.50% |
Fees are negotiable based on client complexity, account size, and asset composition. Clients may also agree to a single flat annual billing rate not to exceed 1.25%.