Googins Advisors provides continuous investment management services for individuals, businesses, and institutional clients, operating on a discretionary basis where the registered investment advisor makes trading decisions on your behalf. The firm uses fundamental analysis, focusing on a bottom-up approach to evaluate individual companies by reviewing balance sheets, income statements, management quality, and financial health, while primarily recommending mutual funds alongside stocks, bonds, and municipal securities. Googins Advisors emphasizes long-term holding strategies. Certain investments such as variable insurance products, annuities, and 529 college savings plans require client approval for purchases, though Googins Advisors manages the underlying assets once bought. The firm tailors its services to your individual goals, risk tolerance, and time horizon through initial interviews, and clients can place reasonable restrictions on investments in writing. Googins Advisors works with custodians such as Saxony Securities, Charles Schwab, and MG Trust.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $1.0M | 1.00% |
| $1.0M - $2.0M | 0.80% |
| $2M+ | 0.60% |
Fees are not negotiable, though they can be tailored for specific client circumstances. Some long-term clients have fixed quarterly fees ranging from $125 to $500.