Wealth Personal is an investment advisory firm founded in 2007 and based in Elk Rapids, Michigan. The firm provides personalized investment management and financial planning consulting services to individuals and high-net-worth clients. Wealth Personal offers both discretionary and non-discretionary portfolio management, tailoring investment strategies to each client's specific goals, risk tolerance, and time horizon. In addition to managing investments, the firm provides financial planning consultations covering wills, estate plans, trusts, taxes, and insurance. The firm operates as a sole proprietorship owned by Brian Cannon, who also acts as a licensed insurance agent, presenting a potential conflict of interest when insurance products are recommended.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $500K | 1.75% |
| $500K - $750K | 1.50% |
| $750K - $1.0M | 1.25% |
| $1.0M - $2.0M | 1.00% |
| $2.0M - $5.0M | 0.85% |
| $5.0M - $10.0M | 0.65% |
| $10M+ | 0.50% |
Fees are generally negotiable. Wealth Personal reserves the right to waive the financial planning fee if the client implements the plan through the firm.