Lane Florence, LLC is a registered investment advisor based in Cameron Park, California, offering fee-based financial planning and investment consulting services. The firm specializes in creating personalized financial plans and providing investment guidance to individuals, families, trusts, and businesses. Lane Florence operates primarily on a consultative basis, meaning the team provides written recommendations, retirement projections, and portfolio analyses, but does not directly manage or trade client accounts on an ongoing basis. Services cover key areas such as retirement planning, investment planning, insurance needs, estate planning, and education funding. In addition to general financial planning, Lane Florence offers consulting services for participants in employer-sponsored retirement plans like 401(k)s. The firm's advisors have relationships with outside broker-dealers and insurance providers, allowing them to offer implementation services, commission-based products, or insurance solutions through separate arrangements if clients choose. Lane Florence emphasizes a personalized approach, tailoring advice to each client's specific financial situation, risk tolerance, and long-term goals.
Fee Structure
- Hourly financial planning — $200 to $250 per hour, depending on the complexity of your situation and the specific advisor, covering comprehensive or modular financial plans and ongoing consultations
- Group retirement plan participant account reviews — $300 to $1,500 per individual review, depending on the number of accounts and assets reviewed
- Employer plan startup fee — up to $2,500 for employers engaging Lane Florence to research and structure a retirement plan