Guide Rock Capital Management is a registered investment advisor based in Omaha, Nebraska, offering investment management and financial planning services. The firm manages investment portfolios through a wrap fee program using Charles Schwab as the custodian, where clients pay a single bundled fee covering advisory, trading, and custodial services. Guide Rock provides both discretionary portfolio management, where advisors make trades on your behalf, and non-discretionary management. In addition to investment management, Guide Rock offers financial planning, including full comprehensive plans, modular plans covering specific topics like asset allocation or cash flow, and as-needed consulting. The firm specializes in serving credit union members and individuals, helping them build long-term investment strategies using fundamental analysis of exchange-listed securities, mutual funds, and debt instruments.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $25K | 1.25% |
| $25K - $50K | 1.00% |
| $50K - $100K | 0.95% |
| $100K - $250K | 0.85% |
| $250K - $1.0M | 0.75% |
| $1M+ | 0.65% |
Fees are negotiable based on account size, trading activity, complexity, and other relationships. Fees are waived for accounts of the parent credit union and firm employees.