GoTo Financial is an independent registered investment advisor founded in 2011 and owned by Ian Craig Goldey. Based in Ventura, California, the firm offers comprehensive portfolio asset management, financial planning, and financial consulting services to individuals, families, and other clients. GoTo Financial builds personalized portfolios using exchange-traded funds, mutual funds, individual stocks, and bonds, conducting regular reviews and periodic rebalancing. For clients seeking standalone advice without ongoing management, GoTo Financial provides project-based financial planning and consulting covering retirement, estate, tax, and investment planning. The firm operates with discretionary authority over client accounts, meaning GoTo Financial makes investment trades on behalf of clients without needing prior approval for each individual transaction.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $1.0M | 1.25% |
| $1.0M - $6.0M | 1.00% |
| $6M+ | 0.50% |
Fees are billed quarterly in advance and are negotiable based on relationship complexity, relationship nature, and start date. Legacy clients and specific family groups may have different fee structures.