Gray Financial Planning is an independent registered investment advisor based in McKinney, Texas, founded and led by Dan Gray. The firm operates on a fee-only basis and legally acts in your best interest as a fiduciary. Gray Financial Planning offers a blend of comprehensive financial planning, investment consultations without ongoing management, and continuous portfolio supervision utilizing Modern Portfolio Theory. Services cover cash flow and budgeting, retirement projections, college savings, insurance analysis, and tax-efficient investing strategies. The firm primarily serves individuals, families, trusts, estates, and small businesses. Rather than picking individual stocks, Gray Financial Planning focuses on building diversified portfolios primarily using low-cost index funds and exchange-traded funds.
Fee Structure
Portfolio-Based Fees (Tiered)
| Portfolio Value | Annual Fee |
|---|---|
| Up to $1.0M | 1.00% |
| $1.0M - $3.0M | 0.75% |
| $3M+ | 0.50% |
Fees are negotiable at the discretion of the firm principal. Family accounts may be aggregated for fee discounts.
